In the most extensive rebranding initiative undertaken by the company in four decades, the new visual identity extends across every conceivable medium, encompassing 77 branches, engaging 1700 salespeople, and impacting 5 divisions. The introduction of a rejuvenated master logo, carefully crafted sub-brand iterations, a refined color palette, and thoughtfully designed elements establishes the foundation for a myriad of upcoming executions. The master brand design resulted from a collaborative effort between Big Communications and Simon Byers Design, with the in-house studio team at Barfoot & Thompson playing a key role in the development of the brand's guidelines and the implementation of many essential elements.