Lemon & Paeroa is a home grown brand with love for Aotearoa. In 2022 we did a limited edition summer can that featured a celebration of the Kiwi summer in te reo Māori. In 2023, we were asked to find even more creative ways to introduce Aotearoa to the beauty of te reo Māori in a uniquely lemony delicious L&P way.

This year we asked people where they were headed for summer and tips on how to answer in te reo Māori. We brought to life a journey through Aotearoa by celebrating what’s cool about Te Tai Tokerau North, Te Tai Hauāuru West, Te Tai Tonga South, Te Tai Rāwhiti East. If you’ve ever had a pāua pie at the Cafe 35 in Tokomaru Bay, or had a crayfish in Kaikōura, you know what the are talking about.

The campaign blends a world famous brand, summer, te reo Māori and a vision of a proud Aotearoa embracing cultural authenticity and creativity.